web site marketing idea consistently raise their hands and become customers. Above all, remember this: Your customers have strange way of reacting when you stop communicating with them they become ex customers! O. Alex Mandossian Heritage House Publications, Inc. San Francisco, CA alex@marketingwithpostcards.com Heritage House Publishing, Inc. All Rights Reserved. Rising Expectations New Digital Economy Produces Diminishing Returns The average interrogation subject breaks down after 166 questions. How many questions does take your prospects to become customers? The ugly truth about prospecting today is simply this: People are no longer paying attention to your messages. Do you

share? Is getting starkly difficult to distinguish your strategy from that of your closest competitors? Have you spent the past year trying to squeeze the last ounce of profit out dying business model? If you've
answered YES to any of these questions, then chances are your current strategy
is on life support. But you're not alone. The most challenging problem today is getting your prospects to pay attention to what you have to say. Lead generation the New Digital Economy is lot like being CIA interrogator you engage one sided communications and find that most of your prospects don't trust you enough to respond to your requests. But whoever said you have to lose money on generating new leads for your business while the
clock keeps ticking? don't care who you are, how old you are, or what you do for living. doesn't matter if you're knee deep debt and don't see way out, or if you're dot com start up about to get funded by venture capital firm. During the brief time we're
web site marketing ideaabout to share together, you're going to take giant leap forward
the way you think about with postcards. promise, you'll change your attitude

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profits out of every campaign you launch. Postcards are the most inexpensive, effective, and targeted strategy available to you today. Fortunately, this resource manual was designed to become


guide to enjoy the limitless benefits of postcard by following easy, step by step instructions. With Postcards gives you proven tactics guaranteed to eliminate your guesswork out of capturing new customers. So back, relax and soak up every ounce of the profit making secrets we're about to reveal. You'll soon discover
with postcard tips to get the immediate attention and response of even your shyest prospects! Postcards Get More Customers, Faster, Better And With Less Cost t's not your fault. Suddenly, are the midst of the greatest consumer attention crisis U.S. economic history. Go ahead and look around you. You live an over marketed over communicated society that makes physically impossible to pay attention to the 3,500
or more messages you're exposed to every single day. That's 24,500 advertisements
each week. Or, whopping 1.27 million messages per year and growing! No wonder customer attention has become the scarcest resource the New Digital Economy.
One of the only ways left to out sell, out think, out position and out earn your competitors today is to use new expression of an old, time proven idea. call billboards by mail. Postcard is arguably the single most powerful, economical, unique and directed form of advertising available to you. No other tool has as much ability to siphon sustainable streams of income into your business. No other prospecting