small business marketing idea an hour speech? One week, he said. When asked, How long for two hour speech? I'm ready right now, was his answer. The theme is the same for champion postcard copywriters. word is terrible thing to waste, is their motto. Brevity is key with postcard marketing. Remember: You only have 3 seconds to capture your prospect's attention with your billboard side. Another 5 seconds for the return address;
with your headline; about minute for your small business marketing idea
body copy (if you maintain the prospect's interest); and, just 15
seconds small business marketing idea for that moment of truth to decide whether or not to take action. What's the prospect's total elapsed time during this process? About 90 seconds. With traditional direct mail, it small business marketing idea often takes 90 seconds just to open the outer envelope and organize the contents of what's inside! Imagine postcard can deliver your complete sales message the same time it takes to open and begin direct mail letter! Why torture your prospects with long, arduous copy when you can serve them delicious, bite sized, nuggets? Isn't it time you shattered the More you tell, the more you sell myth? We believe this age old tenet is more accurately expressed this way: The less you know your prospects, the more you need to tell them. Which really is another way of saying, The more you
small business marketing idea KNOW your prospects, the LESS
for moment: When you express new to complete stranger, wouldn't you agree that it takes at least few meetings until he or she is comfortable enough to trust what you're saying is true? Direct experts claim that it requires at least
12 touches or more.) But when you expose small business marketing idea
new offer to customer, it doesn't take as 5 small business marketing idea much time because he/she already knows, likes, and trusts you. You have relationship. fact, if you over tell, you may lose the sale because verbosity often raises skepticism and doubt. Make sense, doesn't it? Finally, when you express yourself to loved one, you never need 32 page letter, or even full color, personalized postcard. Why mince words? With close friends and loved ones, you only need to whisper