real estate marketing post card reads body copy (60 seconds) Phase 5: Prospect takes action if message is interesting (15 seconds) The wonderful thing about friction when with postcards is that it plays distinct attention getting role. The message is physically your prospect's hand. The hand comes up. The hand looks. And the hand decides whether or not to throw it away. If the hand stops, it's because something your message has triggered the prospect's attention. Logical, right? But what made the hand stop? Was it the
on the billboard side? Was it your return real estate marketing post card
address? Or was it your headline? What about your copy and call
to real estate marketing post card action? No one but the prospect knows. The point is, full color postcard with pictures is far more interesting than the boring black and white text found the SUBJECT LINE. But, unlike HTML mail, postcards don't have platform real estate marketing post card interface problems. Your prospects see what you see. Always. So by adding little friction to your messages, postcards grab more attention. SUBHEADLINE GOES HERE Use The Secret Of Picasso And Van Gough To Turbo Charge Your Postcards People think pictures, not words. We've sold millions of dollars worth of products and services with postcards. Yet, most of our colleagues and competitors can't seem to make postcard pay out. Why? It's because they think black and white sells just as well as color. They don't espouse using color. Why waste the money on color when you can mail more black and white? they say. our experience, color is what makes the difference between mediocre and winning postcard campaign. Think back for moment. Didn't the introduction of color monitors make computer screens appear more pleasant
real estate marketing post card to the eye? Why
it because non color screens have less aesthetic appeal and are tougher to read? And who ever heard of black and white Website? Such an idea would be ludicrous.
color to differentiate it from other postcard real estate marketing post card
courses. The paper is thick, glossy and easy to read. 5 real estate marketing post card The 538 full color pictures, images, sidebars and billboard examples, make this With Postcards resource manual the most unique of its kind. The truth is, we don't know any other postcard course that's so rich with color and high quality paper. (If you know of any, please contact us 1 xxx xxx xxxx). Why did we place such high importance on color? The answer is obvious. Colorful pictures create more impact. Colorful pictures elicit keener attention. And most important of all, full color pictures have