real estate marketing idea hot IPO, or designing dynamic Websites. Gary Hamel, the world's reigning strategy guru warns: Somewhere out there is bullet with your company's name on it. Somewhere out there is competitor, unborn and unknown, that will make your best strategy obsolete. You can't dodge that bullet. You're going to have to shoot first. You need to out innovate the innovators. We say postcard is the long established, battle tested means to do that. Read each of the following chapters carefully. Highlight. Underline. Take notes along the page margins. When you're done reading
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raise real estate marketing idea their hands and become customers. Above all, remember this: Your customers have strange way of reacting when you stop communicating with them they become ex customers! O. Alex Mandossian real estate marketing idea Heritage House Publications, Inc. San Francisco, CA alex@marketingwithpostcards.com Heritage House Publishing, Inc. All Rights Reserved. Rising Expectations New Digital Economy Produces Diminishing Returns The average interrogation subject breaks down after 166 questions. How many questions does it take your prospects to become customers? The ugly truth about prospecting today is simply this: People are no longer paying attention to your messages. Do you find yourself working harder and harder for smaller gains efficiency? Are you paying more and more for each incremental gain share? Is it getting starkly difficult to distinguish your strategy from that of your closest competitors? Have
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lot like being CIA interrogator you engage one 5 real estate marketing idea sided communications and find that most of your prospects don't trust you enough to respond to your requests. But whoever said you have to lose money on generating new leads for your business while the clock keeps ticking? don't care who you are, how old you are, or what you do for living. It doesn't matter if you're knee deep debt and don't see way out, or if you're dot com start up about to get funded by venture capital firm. During the brief time we're about to