real estate marketing idea mail. Usually white envelopes with words imprinted black ink. But if there's full color postcard that catches the recipient's eye, it gets that precious 3 seconds first. If you do everything right when with postcards, your prospect will decide to take action 90 seconds, or less. Here's the rhythm of successful postcard solicitation: Phase 1: Prospect glances postcard's billboard side (3 seconds) Phase 2: Prospect then turns over to read return address (5 seconds) Phase 3: Prospect reads headline (7 seconds) Phase 4: Prospect reads body copy (60 seconds) Phase 5: Prospect takes action if message
is that it plays distinct attention getting role. The message is physically your prospect's hand. The hand comes up. The hand looks. And the hand decides whether or not
to throw it away. If the hand stops, it's because something your message has
triggered the prospect's attention. Logical, right? But what made the hand stop? Was it the full color picture on the billboard side? Was it your return address? Or was it your headline? What about your copy and call to action? No one but the prospect knows. The point is, full color postcard with pictures is far more interesting than the boring black and white text found the SUBJECT LINE. But, unlike HTML
mail, postcards don't have platform interface problems. Your prospects see what you see. Always. So by adding little friction to your messages, postcards grab more attention. SUBHEADLINE GOES HERE Use The Secret Of Picasso And Van Gough To Turbo Charge Your Postcards People think pictures, not words. We've sold millions of dollars worth of products and services with
pay out. Why? It's because they think black and white sells just as
black and white? they say. our experience, color is what makes the difference between mediocre and winning postcard campaign. Think back for moment. Didn't the introduction of
computer screens appear more pleasant to the eye? Why are monochromatic screens now obsolete? Isn't it because non color screens have less aesthetic appeal and are tougher to read? And who ever heard of black and white Website? Such an would be ludicrous. Right? Color adds vibrancy and brilliance to your message. That's why
is printed color to differentiate it from other postcard courses. The paper is thick, glossy and easy to read. The 538 full color pictures, images, sidebars and billboard examples, make this With Postcards resource manual the most unique of its kind. The truth is, we don't know any other postcard course that's
so rich with color and high quality paper. (If you know of any, please contact
us 1 xxx xxx xxxx). Why did we place such high importance on color? The answer is obvious. Colorful pictures create more impact. Colorful pictures elicit keener attention. And most important
of all, full color pictures have been proven to enhance memory and rouse decision making ability. According to Tony Buzan the originator or Mind Maps colors and pictures improve human recall and concentration, amplify motivation and bolster the overall thinking process. Let's face it, monochromatic sales copy was never intended to do that and it never will. Do This And Prospects Will Remember Your Messages Forever 1970,