post card marketing it can backfire. With mail, your prospect always sees the SUBJECT LINE first. Just words. Sure, you may be able to personalize and make the message relevant, but you can't insert any pictures. You can't make it public like postcards so family members (and the mailman) can see it. The common fate of most mail solicitations (even from marketers to whom you've given opt permission), is the black hole doom cyberspace. With one click of the DELETE button, the mail disappears! Forever.
prospect's average decision making time of whether or not to read your mail message? Oh, about 3 seconds. Postcard marketers know they never get second chance to make good first impression. They understand the power
post card marketing of full color pictures. So, they treat their prospects to very post card marketing different 3 second decision making experience. Every day people get mail. Usually white envelopes with words imprinted black ink. But if there's full color postcard that catches the recipient's eye, it gets that precious 3 seconds first. If you do everything right when with postcards, your prospect will decide to take action
90 post card marketing seconds, or less. Here's the rhythm of successful postcard solicitation: Phase 1: Prospect glances at postcard's billboard side (3 seconds) Phase 2: Prospect then turns over to read return address (5 seconds) Phase 3: Prospect reads headline (7 seconds) Phase 4: Prospect reads body copy (60 seconds) Phase 5: Prospect takes action if message is interesting (15 seconds) The wonderful thing about friction when with postcards
is that it plays distinct attention getting role. The message is physically your prospect's hand. The hand comes up. The hand looks. And the hand decides whether or not to throw it away. If the hand stops, it's because something your message has triggered the prospect's attention. Logical, right? But what made the hand stop? Was it the full color picture on the billboard side? Was it your return address? Or was it your headline? What about your copy and call to action? No one but the prospect knows. The point is, full color postcard with pictures is far more interesting than the boring black and white
mail, postcards don't have platform interface problems. Your prospects see what
friction to your messages, postcards grab more attention. SUBHEADLINE GOES HERE Use The Secret Of Picasso And Van Gough To Turbo Charge Your Postcards People think pictures, not words. We've sold millions of dollars worth of products and services with postcards. Yet, most of our colleagues and competitors can't seem to make postcard
pay out. Why? It's because they think black and white sells just as well as color. They don't espouse using color. Why waste the money on color when you can mail more black and white? they say. our experience, color is what makes the difference between mediocre and winning postcard campaign. Think back for moment. Didn't the introduction of color monitors make computer