post card marketing to be your complete, easy to follow roadmap to bolster sales, lower customer acquisition costs and uncover
dollars unfound profits. We're going to teach you 2
indicia Design postcards with high impact billboard sides and content rich face sides Determine the most powerful sales copy for your postcard's call to action Use Windows or Macintosh templates for post card marketing quick do it yourself postcard designs Know when to use your color printer for fast
and easy to execute test mailings Use over 366,080 stock graphic combinations for low cost postcard campaigns With Postcards is your blueprint to all the material you need to lower your costs with postcards. No expensive consultants are necessary. Your customers are the very best consultants your money can buy. At the ridiculously low cost of $0.20, you can mail your postcards via First Class Mail and test the validity and appeal of
your: Pricing options Credibility devices Competitive advantages Headline options Barriers/Objections Call to action methods Strategic positioning High profit segments Product offer options Less Is More With Postcard Copywriting B y now you may have come to realize that it doesn't matter if you're an on /P>
line marketer, insurance or real estate agent, lawn care professional, hair stylist or plumber the fact still remains that every business is growth business when with postcards. The single most important activity of your business is your ability to craft effective communications. Unlimited success and wealth are as simple as sending the right message, to the right audience, with right timing, at the right price. End of
story. This With Postcards resource manual reveals quick and easy
ways to do just
that. Of all the lessons this course teaches, the three
most important are how to: Target your more cost effectively Generate more qualified leads faster Get immediate attention and response Although With Postcards was designed to be your one stop shop to unearth the many hidden benefits of postcards as business building tool, it still is missing one important thing:
post card marketingcopywriter or wordsmith.
you craft new offer for postcard, hire the best copywriter you can possibly afford.
Champion who doesn't waste single word. Look for poet, not novel writer. Choose T.S. Elliot over Stephen King when hiring your postcard copywriter. Many still believe the old direct mail adage, The more you tell, the more you sell. As result, veteran copywriters think 8 pages are better than 4; that 16 page message will out pull an 8 pager; and, that 32 page letter will beat 16 pager. But this is ridiculous! When you with postcards, you need seasoned copywriter who is like
Japanese Haiku poem. No wasted words. Not one. That's why postcard copy is difficult. Any
space, what you leave out is more important than what you include. Brevity is difficult to pull off any communication medium. For instance, someone once asked Woodrow Wilson how long it took him to prepare for 10 minate speech. His reply: Two weeks. When asked, How long for an hour speech? One week, he said. When asked, How long for two hour speech? I'm ready right now, was his answer. The theme is the same for champion postcard copywriters. word is terrible thing to waste, is their motto. Brevity is
key with postcard marketing. Remember: You only have 3 seconds to capture your prospect's attention with your billboard side. Another 5 seconds for the return address; measly 7 seconds with your headline; about minute for your body copy (if you maintain the prospect's interest); and, just 15 seconds for that moment of truth to decide