marketing post card ever heard of black and white Website? Such an idea would be ludicrous. Right? Color adds vibrancy and brilliance to your message. That's why this With Postcards manual is printed color to differentiate it from other postcard courses. The paper is thick, glossy and easy to read. The 538 full color pictures, images, sidebars and billboard examples, make this With Postcards resource manual the most unique of its kind. The truth is, we don't
1 xxx xxx xxxx). Why did we place such high importance on color? The answer is obvious. Colorful pictures create more impact. Colorful pictures elicit keener attention. And most
marketing post card important of all, full color pictures have been proven to enhance memory and rouse decision making ability. According to Tony Buzan the originator or Mind Maps colors and pictures improve human recall and concentration, amplify motivation and bolster the overall thinking process. Let's face it, monochromatic sales copy was never intended to do that and it never will. Do This And Prospects Will Remember
Your marketing post card Messages Forever 1970, Scientific American magazine published the results of fascinating experiment carried out by researcher, Ralph Haber. Haber showed his
speed. This time, the slides were
shown every second, one by one. Astonishingly, the results were
identical! This second test proved
that not only does the human brain have an extraordinary capacity for picture recall, it can
do so with precise accuracy at incredibly high speeds. These
experiments provide strong argument to add color to postcard marketing. The
cost difference is miniscule. Besides, don't you want those vital 3 seconds when your prospect glances at the billboard side to be memorable 3 seconds? Color does that! Postcards are the least costly direct mail tool that can capture prospect's imagination with full color images. (It shouldn't surprise you then that the word imagination is from its Latin root, Imaginari, which literally means to
picture mentally). When you use color pictures postcards, you give your prospects
permission to conjure up an actual image of what you're offering them. When you craft your next postcard design, don't forget the most primal tenet of human communication: People think pictures, not words. Here's quick example to prove it.