marketing post card prospect's total elapsed time during this process? About 90 seconds. With traditional direct mail, it often takes 90 seconds just to open the outer envelope and organize the contents of what's inside! Imagine postcard can deliver your complete sales message the same time it takes to open and begin direct mail letter! Why torture your prospects with long, arduous copy when you can serve them delicious, bite sized, idea nuggets? Isn't it time you shattered the More you tell, the more you sell myth? We believe
age old tenet is more accurately expressed this way: The less you know your prospects, the more you need to tell them. Which really is another way
marketing post card of saying, The more you KNOW your prospects, the LESS you have to marketing post card say. Want proof? Think about this for moment: When you express new idea to complete stranger, wouldn't you agree that it takes at least few meetings until he or she is comfortable enough to trust what you're saying is true? Direct experts claim that it requires
at least marketing post card 7 touches before prospect becomes customer. (In our experience, it can take 12 touches or more.) But when you expose new offer to customer, it doesn't take as much time because he/she already knows, likes, and trusts you. You have relationship. fact, if you over tell, you may lose the sale because verbosity often raises skepticism and doubt. Make sense, doesn't it? Finally, when you express yourself to
loved one, you never need 32 page letter, or even full color, personalized postcard. Why mince words? With close friends and loved ones, you only need to whisper three words to convey your message. They are: love you. Postcards have the ability to communicate your message with laser focused speed. When hiring your copywriter, don't settle for someone who writes Web pages, sales brochures or direct mail letters. Find one with experience writing winning postcards. These champions not only know which words to use, they know what to do with them. If you need seasoned postcard copywriter, contactus at info@marketingwithpostcards.com or call
Tool Only Makes Sense, When It Makes Cents the
as mail, chat rooms and message boards, it is cheaper and easier than ever to communicate with prospects and customers. But to gain competitive advantage today, you must go beyond attracting eyeballs, following new rules, launching hot IPO, or designing dynamic Websites. Gary Hamel, the world's reigning strategy guru warns: Somewhere
out there is bullet with your company's name on it. Somewhere out there is competitor, unborn and unknown, that will make your best strategy obsolete. You can't dodge that bullet. You're going to have to shoot first. You need to out innovate the innovators. We say postcard is the long established, battle tested means to do that. Read each of