marketing idea for small business minute your body copy (if you maintain the prospect's interest); and, just 15 seconds that moment of truth to decide whether not to take action. What's the prospect's total elapsed time during this process? About 90 seconds. With traditional direct mail, it often takes 90 seconds just to open the outer envelope and organize the contents of what's inside! Imagine postcard can deliver your complete sales message the same time it takes to open and begin direct mail letter! Why torture your prospects with long, arduous copy when
delicious, bite sized, nuggets? Isn't marketing idea for small business
it time you shattered the More you tell, the more you sell myth? We believe this
age marketing idea for small business old tenet is more accurately expressed this way: The less you know your prospects, the more you need to tell them. Which really is another way of saying, The more you KNOW your prospects, the LESS you have to say. Want proof? marketing idea for small business Think about this moment: When you express new to complete stranger, wouldn't you agree that it takes at least few meetings until he she is comfortable enough to trust what you're saying is true? Direct experts claim that it requires at least 7 touches before prospect becomes customer. (In our experience, it can take 12 touches more.) But when you expose new offer to customer, it doesn't take as much time because he/she already knows, likes, and trusts you. You have relationship. fact, if you over tell, you may lose the sale because verbosity often raises skepticism and doubt. Make sense, doesn't it? Finally, when you express yourself to loved one,
marketing idea for small business you never need 32
personalized postcard. Why mince words? With close friends and loved ones, you only need to whisper three words to convey your message. They are: love you. Postcards have the ability
pages, sales brochures direct mail letters. Find marketing idea for small business
one with experience writing winning postcards. These champions not 5 marketing idea for small business only know which words to use, they know what to do with them. If you need seasoned postcard copywriter, contact at info@marketingwithpostcards.com call 1 xxx xxx xxxx. Tool Only Makes Sense, When It Makes Cents the world comes to depend more on the electronic communications such as mail, chat rooms and message boards, it is cheaper and easier than ever to communicate with prospects and customers. But to gain competitive advantage today, you