marketing idea for a business postcards grab more attention. SUBHEADLINE GOES HERE Use The Secret Of Picasso And Van Gough To Turbo Charge Your Postcards People think pictures, not words. We've sold millions of dollars worth of products and services with postcards. Yet, most of our colleagues and competitors can't seem to make postcard pay out. Why? It's because they think black and white sells just as well as color. They don't espouse using color. Why waste the money on color when
mediocre and winning postcard campaign. Think back moment. Didn't the introduction of color monitors make computer screens appear more pleasant to the eye? Why are monochromatic screens now obsolete? Isn't it because non color screens
have less aesthetic appeal and are tougher to read?
And who ever heard of black and white Website? Such an would be ludicrous. Right? Color adds vibrancy and brilliance to your message. That's why this With Postcards manual is printed color to differentiate it from other postcard courses. The paper is thick, glossy and easy to read. The 538 full color pictures, images, sidebars and billboard examples, make this With Postcards resource manual the most unique
of its kind. The truth is, we don't know any other postcard course that's so rich with color and high quality paper. (If you know of any, please contact at 1 xxx xxx xxxx). Why did we place such high importance on color? The answer is obvious. Colorful pictures create more impact. Colorful pictures elicit keener attention. And most important
marketing idea for a businessof all, full color pictures have been proven to enhance memory and
rouse decision making ability. According to Tony Buzan the originator Mind Maps colors and
was never intended to do that and it never will. Do This And Prospects Will Remember Your Messages Forever 1970, Scientific American magazine published the results of
out by researcher, Ralph Haber. Haber showed his subjects series of 2,560 photographic slides, presenting one image every 10 seconds. It took approximately 7 hours the subjects to view all the slides. After the final slide, subjects were tested their recognition aptitude. Each person was shown 2,560 pairs of slides which
the series they had seen, while the other came from similar set they had not seen. The average accuracy level of recognition was about 87 percent! Having confirmed the unrivalled accuracy of the brain as receiving, holding and recalling mechanism color and pictures, Haber carried out second experiment to check the brain's
ability to recognize at speed. This time, the slides were shown
every second, one by one. Astonishingly, the results were identical! This second test proved that not only does the human brain have an extraordinary capacity
picture recall, it can do so with precise accuracy at incredibly high speeds. These two visual experiments provide strong argument to add color to postcard marketing. The cost difference is miniscule. Besides, don't you want those vital 3 seconds when your prospect glances at the billboard side to be memorable 3 seconds? Color does that! Postcards are the least costly direct mail tool that can capture prospect's imagination with full color images. (It