is like internet marketing idea poet

internet marketing idea writing Japanese Haiku poem. No wasted words. Not one. That's why postcard copy is difficult. Any time you have limited space, what you leave out is more important than what you include. Brevity is difficult to pull off any communication medium. For instance, someone once asked Woodrow Wilson how long it took him to prepare for 10 minate speech. His reply: Two weeks. When asked, How long for an hour speech? One week, he said. When asked, How long for two hour speech? I'm

internet marketing idea thing to

internet marketing idea waste, is their motto.

Brevity is key with postcard marketing. Remember: You only have 3 seconds to capture your prospect's attention with your billboard side. Another 5 seconds for the return address;

internet marketing idea measly 7 seconds with your headline; about minute for your body copy (if you maintain the prospect's interest); and, just 15 seconds for that moment of truth to decide whether or not to take action. What's the prospect's total elapsed time during this process? About 90 seconds. With traditional direct mail, it often takes

90 seconds internet marketing idea just to open the outer envelope and organize the contents of what's inside! Imagine postcard can deliver your complete sales

message the same time it takes to open and begin direct mail letter! Why torture your prospects with long, arduous copy when you can serve them delicious, bite sized, nuggets? Isn't it time you shattered the More you tell, the more you sell myth? We believe this age old tenet is more

accurately expressed this way: The less you know your prospects, the more you need to tell them. Which really is another way of saying, The more you KNOW your prospects, the LESS you have to

say. Want proof? Think about this for moment: When you express new to complete stranger,

wouldn't you

until he or she is comfortable enough

to trust what you're saying is true? Direct experts

claim that it requires at

least 7 touches before

prospect becomes customer. (In our experience, it can take 12 touches or more.)

But when you

expose new offer to customer, it doesn't take

as much time because he/she already knows, likes, and trusts you. You have relationship. fact, if you over tell, you may lose the sale because verbosity often raises skepticism and doubt. Make sense, doesn't it? Finally, when you express yourself to loved one, you never need 32 page letter, or even full color, personalized postcard. Why

mince words? With close friends and loved ones, you only need to whisper three

words to convey your message. They are: love you. Postcards have the ability to communicate your message with laser focused speed. When hiring your copywriter, don't settle for someone who writes Web

pages, sales brochures or direct mail letters. Find