internet marketing idea winning postcard campaign. Think back for moment. Didn't the introduction of color monitors make computer screens appear more pleasant to the eye? Why are monochromatic screens now obsolete? Isn't it because non color screens have less aesthetic appeal and are tougher to read? And who ever heard of black and white Website? Such an would be ludicrous. Right? Color adds vibrancy and brilliance to your message. That's why this With Postcards manual is printed color to differentiate it from other postcard courses. The
is thick, glossy and easy to read. The 538 full color pictures, images, sidebars and billboard examples, make this With Postcards resource manual the most unique of
internet marketing idea its kind. The truth is, we don't know any other internet marketing idea postcard course that's so rich with color and high quality paper. (If you know of any, please contact us at 1 xxx xxx xxxx). Why did we place such high importance on color? The answer is obvious. Colorful pictures create more impact. Colorful pictures elicit keener attention. And most important of all,
full internet marketing idea color pictures have been proven to enhance memory and rouse decision making ability. According to Tony Buzan the originator or Mind Maps colors and pictures improve human recall and concentration, amplify motivation and bolster the overall thinking process. Let's face it, monochromatic sales copy was never intended to do that and it never will. Do This And Prospects Will Remember Your Messages Forever 1970, Scientific American magazine published the
results of fascinating experiment carried out by researcher, Ralph Haber. Haber showed his subjects series of 2,560 photographic slides, presenting one image every 10 seconds. It took approximately 7 hours for the subjects to view all the slides. After the final slide, subjects were tested for their recognition aptitude. Each person was shown 2,560 pairs of slides which one slide came from the series they had seen, while the other came from similar set they had not seen. The average accuracy level of recognition was about 87 percent! Having confirmed the unrivalled accuracy of the brain as receiving, holding and recallingmechanism for color and pictures, Haber
second experiment to check the brain's ability to recognize at speed. This
one. Astonishingly, the results were identical! This second test proved that not only does the human brain have an extraordinary capacity for picture recall, it can do so with precise accuracy at incredibly high speeds. These two visual experiments provide strong argument to add color to postcard marketing. The cost difference is miniscule. Besides, don't you want those vital 3 seconds when your prospect glances
at the billboard side to be memorable 3 seconds? Color does that! Postcards are the least costly direct mail tool that can capture prospect's imagination with full color images. (It shouldn't surprise you then that the word imagination is from its Latin root, Imaginari, which literally means to picture mentally). When you use color pictures postcards, you give your prospects permission to conjure up