internet marketing idea and bolster the overall thinking process. Let's face it, monochromatic sales copy was never intended to do
it never will. Do This And Prospects Will 2
researcher, Ralph Haber. Haber showed his subjects series of 2,560 photographic slides, presenting
one image every 10 seconds. It took approximately 7 hours for the subjects to view all the slides. After the final slide, subjects were tested for their recognition aptitude. Each person was shown 2,560 pairs of slides internet marketing idea which one slide came from the series they had seen, while the other came from
similar set they had not seen. The average accuracy level of recognition was about 87 percent! Having confirmed the unrivalled accuracy of the brain as receiving, holding and recalling mechanism for color and pictures, Haber carried out second experiment to check the brain's ability to recognize at speed. This time, the slides were shown every second, one by one. Astonishingly, the results
were identical! This second test proved that not only does the human brain have an extraordinary capacity for picture recall, it can do so with precise accuracy at incredibly high speeds. These two visual experiments provide strong argument to add color to postcard marketing. The cost /P>
difference is miniscule. Besides, don't you want those vital 3 seconds when your prospect glances at the billboard side to be memorable 3 seconds? Color does that! Postcards are the least costly direct mail tool that can capture prospect's imagination with full color images. (It shouldn't surprise you then that the word imagination is from its Latin root, Imaginari, which literally means to picture
mentally). When you use color pictures
postcards, you give your prospects
permission to conjure up an actual image of what you're offering them. When
you craft your next postcard design, don't forget the most primal tenet of human communication: People think pictures, not words. Here's quick example to prove it. If asked you to describe the Golden Gate Bridge San Francisco, what would be your response? Would it be the words: O L E? Of course not! You'd
internet marketing ideaprobably describe
bridge, spanning the mouth of large Bay, surrounded by the quintessential fog and mist
Francisco. True or false? That's how our minds think images. And although astute marketers may roll their eyes with impatience at how comically obvious this is, many of these same gurus shamefully forget to use pictures (and/or picture words) to tune up their sales copy. Images are far more evocative than words. They are more precise and potent triggering memory, decision making and associations than the world's greatest sales copy could ever hope to do. Don't make the common mistake of mailing black and white postcards! Wage your war against the crippling attention crisis America today use color whenever you
postcards. If you do, prospects will respond to your messages
To Make Your Customers The Best Business Consultants Money Can Buy Pop Quiz: What's the difference between problem and solution? Give up? Answer: Everybody understands the solution. Few people understand all the advantages of postcards and how meaningful they can be to the growth of any business. They are the least expensive and most capital efficient way to test lists. Period. At only one fifth the cost of the typical mail package, postcards allow you to make five times as many mistakes finding the right
target for your business. Our aim putting together this crash course on postcard is to help you do just that. With Postcards is designed to help you uncover lead generating secrets that can re ignite all of your new and on going campaigns. You'll also learn how to: Establish new