direct marketing post card friction when with postcards is that it plays distinct attention getting role. The message is physically your prospect's hand. The hand comes up. The hand looks. And the hand decides whether or not to throw it away. If the hand stops, it's because something your message has triggered the prospect's attention. Logical, right? But what made the hand stop? Was it the full color picture on the billboard side? Was it your return address? Or was it your headline? What about your copy and call to action?
the boring black and white text found the SUBJECT LINE. But, unlike HTML mail, postcards don't have platform interface problems. Your prospects see what you see. Always. So by
adding little friction to your messages, postcards grab more
attention. SUBHEADLINE GOES HERE Use The Secret Of Picasso And Van Gough To Turbo Charge Your Postcards People think pictures, not words. We've sold millions of dollars worth of products and services with postcards. Yet, most of our colleagues and competitors can't seem to make postcard pay out. Why? It's because they think black and white sells just as well as color. They don't espouse using color. Why waste the money on color when you can mail more black and white? they say. our experience, color is what makes
the difference between mediocre and winning postcard campaign. Think back for moment. Didn't the introduction of color monitors make computer screens appear more pleasant to the eye? Why are monochromatic screens now obsolete? Isn't it because non color screens have less aesthetic appeal and are tougher to read? And who ever heard of black and white Website? Such an idea would be ludicrous. Right? Color adds
direct marketing post cardvibrancy and brilliance to your message. That's why this With
Postcards manual is printed color to differentiate it from other postcard courses. The paper is
With Postcards resource manual the most unique of its kind. The truth is, we don't know any other postcard course that's so rich with color and high quality paper.
know of any, please contact us at 1 xxx xxx xxxx). Why did we place such high importance on color? The answer is obvious. Colorful pictures create more impact. Colorful pictures elicit keener attention. And most important of all, full color pictures have been proven to enhance memory and rouse decision making
ability. According to Tony Buzan
the originator or Mind Maps colors and pictures improve human recall and concentration, amplify motivation and bolster the overall thinking process. Let's face it, monochromatic sales copy was never intended to do that and it never will. Do This And Prospects Will Remember Your Messages Forever 1970, Scientific American magazine published the results of fascinating experiment carried out by researcher, Ralph Haber. Haber showed his subjects
series of 2,560 photographic slides, presenting one image every 10 seconds. It took approximately 7 hours for the
subjects to view all the slides. After the final slide, subjects were tested for their recognition aptitude. Each person was shown 2,560 pairs of slides which
one slide came from the series they had seen, while the other came from similar set they had not seen. The average accuracy level of recognition was about 87 percent! Having confirmed the unrivalled accuracy of the brain as receiving, holding and recalling mechanism for color and pictures, Haber carried out second experiment to check the brain's ability to recognize