stranger direct marketing email into your

direct marketing email best friend is no different than what you should do to transform your prospects into lifelong customers. But how do you do that with the brand explosion problem that has contributed to America's attention crisis? Here are the facts: q typical supermarket offers 40,000+ SKUs (stock keeping units) on any given day q The average American family fills 85% of its household needs with only 150 SKUs q That means we automatically

 

direct marketing email every product

direct marketing email category. Here's

what happened over the past 25 years. Our choices have increased: q From only 4 running shoe styles to 285! q From just 17 OTC pain relievers to 141! q From 20 soft drink brands to 87! q  

direct marketing email From 4 types of milk to over 30! q From just 13 choices on the McDonald's menu to 53! q From 12 major dental floss brands to 68! The Internet has compounded the information overload problem exponentially! With more than 37 million Websites on line today, and another 50,000 more launched each week, organizations are more than ever

before direct marketing email faced with one alarming question: What's the most reliable tool that can break through the noise and clutter and establish


mind share? The answer is with postcards. It's the only way left for the little guy to deliver full color, personalized messages to prospect's front door cost efficiently. And unlike mail, postcards cannot be DELETED with simple click of the mouse button. \ Friction Can Capture Undivided Attention When With Postcards oday,


the quickest and easiest way marketers can win new customers and influence more referrals is to revert back to the traditional prospecting methods of the physical world. Postcard is tested, grassroots

strategy that's been proven to do just that. There's much

talk

 

about the benefits


of


frictionless economy. It's true.

the Digital Economy, the friction free business model has done much good

automating fulfillment tasks, lowering customer acquisition costs and boosting efficiencies. But this

new trend our business

culture also has its downside. As yardstick for communication,

 

it can backfire. With mail, your prospect always sees the SUBJECT LINE first.

Just words. Sure,

 

you may be able to personalize


and make the message relevant, but you can't insert any pictures. You can't make it public like postcards so family members (and the mailman) can see it. The common fate of most solicitations (even from marketers to whom you've given opt permission), is the black hole doom cyberspace. With one click of the DELETE button,

the disappears! Forever. Your prospect's average decision making time of

whether or not to read your message? Oh, about 3 seconds. Postcard marketers know they never get second chance to make good first impression. They understand the

power of full color pictures. So, they treat their prospects to very different