direct marketing email validity and appeal of your: Pricing options Credibility devices Competitive advantages Headline options Barriers/Objections Call
methods Strategic positioning High profit segments Product offer options 2
marketer, insurance or real estate agent, lawn care professional, hair stylist or plumber
the fact still remains that every business is growth business when with postcards. The single most important activity of your business is your ability to craft effective direct marketing email communications. Unlimited success and wealth are as simple as sending the right message,
to the right audience, with right timing, at the right price. End of story. This With Postcards resource manual reveals quick and easy ways to do just that. Of all the lessons this course teaches, the three most important are how to: Target your more cost effectively Generate more qualified leads faster Get immediate attention and response Although With Postcards was designed to be your one
stop shop to unearth the many hidden benefits of postcards as business building tool, it still is missing one important thing: copywriter or wordsmith. When you craft new offer for postcard, hire the best copywriter you can possibly afford. You need an /P>
Olympic Champion who doesn't waste single word. Look for poet, not novel writer. Choose T.S. Elliot over Stephen King when hiring your postcard copywriter. Many still believe the old adage, The more you tell, the more you sell. As result, veteran copywriters think 8 pages are better than 4; that 16 page message will out pull an 8 pager; and,
page letter will beat 16
pager. But this is ridiculous! When you with
postcards, you need seasoned copywriter who is like poet writing Japanese Haiku poem. No wasted words. Not one. That's why postcard copy is difficult. Any time you have limited space, what you leave out is more important than what you include. Brevity is difficult to pull off any communication medium. For instance, someone once asked Woodrow Wilson how long it took him to prepare
direct marketing emailfor 10 minate
Two weeks. When asked, How long for an hour speech? One week, he said. When asked, How long for
I'm ready right now, was his answer. The theme is the same for champion postcard copywriters. word is terrible thing to waste, is their motto. Brevity is key with postcard marketing. Remember: You only have 3 seconds to capture your prospect's attention with your billboard side. Another 5 seconds for the return address; measly 7 seconds with your headline; about minute for your body copy (if you maintain the prospect's interest); and, just 15 seconds for that moment of truth to decide whether or not to take action. What's the prospect's total elapsed time during this process? About 90 seconds. With traditional mail, it
seconds just to open the outer envelope and organize the contents of what's
can deliver your complete sales message the same time it takes to open and begin letter! Why torture your prospects with long, arduous copy when you can serve them delicious, bite sized, idea nuggets? Isn't it time you shattered the More you tell, the more you sell myth? We believe this age old tenet is more accurately expressed this way: The less you know your prospects, the more you need to tell them. Which really is another way of saying, The more you KNOW your prospects, the LESS you have
to say. Want proof? Think about this for moment: When you express new idea to complete stranger, wouldn't you agree that it takes at least few meetings until he or she is comfortable enough to trust what you're saying is true? experts