direct mail mailing list something your message has triggered the prospect's attention. Logical, right? But what made the hand stop? Was it the full color picture on the billboard side? Was it your return address? Or was it your headline? What about your copy and call to action? No one but the prospect knows. The point is, full color postcard with pictures far more interesting than the boring black and white text found the SUBJECT LINE. But, unlike HTML mail, postcards don't
postcards grab more attention. SUBHEADLINE GOES HERE Use The Secret Of Picasso And Van Gough To Turbo Charge Your Postcards People think pictures, not words. We've sold millions of dollars worth
of products and services marketing with postcards. Yet, most of our colleagues and competitors
can't seem to make postcard marketing pay out. Why? It's because they think black and white sells just as well as color. They don't espouse using color. Why waste the money on color when you can more black and white? they say. our experience, color what makes the difference between mediocre and winning postcard campaign. Think back for moment. Didn't the introduction of color monitors make computer screens appear more pleasant to the eye? Why are monochromatic screens now obsolete? Isn't it because non
color screens have less aesthetic appeal and are tougher to read? And who ever heard of black and white Website? Such an idea would be ludicrous. Right? Color adds vibrancy and brilliance to your marketing message. That's why this Market With Postcards manual printed color to differentiate it from other postcard courses. The paper thick, glossy and easy to read. The 538 full color pictures, images, sidebars and
direct mail mailing listbillboard examples, make this Market With Postcards resource manual the
most unique of its kind. The truth is, we don't know any other postcard marketing course
contact us at 1 xxx xxx xxxx). Why did we place such high importance on color? The answer obvious. Colorful pictures create more impact. Colorful pictures elicit keener attention.
important of all, full color pictures have been proven to enhance memory and rouse decision making ability. According to Tony Buzan the originator or Mind Maps colors and pictures improve human recall and concentration, amplify motivation and bolster the overall thinking process. Let's face it, monochromatic sales copy was never intended to
will. Do This And Prospects Will Remember Your Marketing Messages Forever 1970, Scientific American magazine published the results of fascinating experiment carried out by researcher, Ralph Haber. Haber showed his subjects series of 2,560 photographic slides, presenting one image every 10 seconds. It took approximately 7 hours for the subjects to view all the slides. After the final slide, subjects
were tested for their recognition aptitude. Each person was shown 2,560 pairs of slides which one slide came
from the series they had seen, while the other came from similar set they had not seen. The average accuracy level of recognition was about 87 percent! Having confirmed the unrivalled
accuracy of the brain as receiving, holding and recalling mechanism for color and pictures, Haber carried out second experiment to check the brain's ability to recognize at speed. This time, the slides were shown every second, one by one. Astonishingly, the results were identical! This second test proved that not only does the human brain have an extraordinary capacity for picture recall, it can do so with precise accuracy at incredibly high speeds. These two visual