direct mail list company was shown 2,560 pairs of slides in which one slide came from the series they had seen, while the other came from similar set they had not seen. The average accuracy level of recognition was about 87 percent! Having confirmed the unrivalled accuracy of the brain as receiving, holding and recalling mechanism for color and pictures, Haber carried out second experiment to check the brain's ability to recognize at speed. This time, the slides were shown every second, one by one. Astonishingly, the results were identical! This second test proved that not only does the human brain have extraordinary capacity for picture recall, it can do so with precise accuracy at incredibly high speeds. These two visual
strong argument to add color direct mail list company
to postcard marketing. The cost difference miniscule. Besides, don't you want those vital 3 seconds
when direct mail list company your prospect glances at the billboard side to be memorable 3 seconds? Color does that! Postcards are the least costly tool that can capture prospect's imagination with full color images. (It shouldn't surprise you direct mail list company then that the word imagination from its Latin root, Imaginari, which literally means to picture mentally). When you use color pictures in postcards, you give your prospects permission to conjure up actual image of what you're offering them. When you craft your next postcard design, don't forget the most primal tenet of human communication: People think in pictures, not words. Here's quick example to prove it. If asked you to describe the Golden Gate Bridge in San Francisco, what would be your response? Would it be the words: G G E? Of course not! You'd
direct mail list company probably describe
the mouth of large Bay, surrounded by the quintessential fog and mist of San Francisco. True or false? That's how our minds think in images. And although astute marketers may roll their eyes with impatience at how comically obvious this idea is, many of these same marketing gurus
are far more evocative direct mail list company
than words. They are more precise and potent in triggering 5 direct mail list company memory, decision making and associations than the world's greatest sales copy could ever hope to do. Don't make the common mistake of mailing black and white postcards! Wage your war against the crippling attention crisis in America today use color whenever you market with postcards. If you do, prospects will respond to your messages at head snapping speeds. How To Make Your Customers The Best Business Consultants Money Can Buy Pop Quiz: What's the difference between marketing problem and marketing solution? Give up?