direct mail agency or letters. Find one with experience in writing winning postcards. These champions not only
words to use, they know what to do with them. If 2
When It Makes Cents s the world comes to depend more on the electronic
communications such as mail, chat rooms and message boards, it is cheaper and easier than ever to communicate with prospects and customers. But to gain competitive advantage today, you must go beyond attracting eyeballs, following new rules, launching direct mail agency hot IPO, or designing dynamic Websites. Gary Hamel, the world's reigning marketing strategy guru warns: Somewhere
out there is bullet with your company's name on it. Somewhere out there is competitor, unborn and unknown, that will make your best strategy obsolete. You can't dodge that bullet. You're going to have to shoot first. You need to out innovate the innovators. We say postcard marketing is the long established, battle tested means to do that. Read each of the following chapters
carefully. Highlight. Underline. Take notes along the page margins. When you're done reading Market With Postcards, our wish for you is to rediscover the fastest, easiest and most time honored way to get your prospects to consistently raise their hands and become customers. Above all, remember /P>
this: Your customers have strange way of reacting when you stop communicating with them they become ex customers! O. Alex Mandossian Heritage House Publications, Inc. San Francisco, CA alex@marketingwithpostcards.com Heritage House Publishing, Inc. All Rights Reserved. Rising Expectations In New Digital Economy Produces Diminishing Returns The average interrogation subject breaks down after 166 questions. How many questions does it take your prospects
to become customers? The ugly truth about prospecting today is
simply this: People are no
longer paying attention to your marketing messages. Do you
find yourself working harder and harder for smaller gains in efficiency? Are you paying more and more for each incremental gain in market share? Is it getting starkly difficult to distinguish your strategy from that of your closest competitors? Have you spent the past year trying to squeeze the last ounce of profit out
direct mail agencydying business model?
YES to any of these questions, then chances are your current marketing strategy is on life support. But you're not alone. The
in marketing is getting your prospects to pay attention to what you have to say. Lead generation in the New Digital Economy is lot like being CIA interrogator you engage in one sided communications and find that most of your prospects don't trust you enough to respond to your requests. But whoever said you have to lose money on generating new leads for your business while the clock keeps ticking? don't care who you are, how old you are, or what you do for living. It doesn't matter if you're knee deep in debt and don't see way out, or if you're dot com
to get funded by venture capital firm. During the brief time we're about
going to take giant leap forward in the way you think about marketing with postcards. promise, you'll change your attitude about yourself, your current marketing strategies, the United States Postal Service, and in your ability to keep more net profits out of every marketing campaign you launch. Postcards are the most inexpensive, effective, and targeted marketing strategy available to you today. Fortunately, this resource manual was designed to become your complete guide to enjoy the limitless benefits of postcard marketing by following easy, step by step instructions. Market With
Postcards gives you proven tactics guaranteed to eliminate your guesswork out of capturing new customers. So sit back, relax and soak up every ounce of the profit making secrets we're about to reveal. You'll soon discover that this course is loaded with postcard marketing tips to get the immediate attention and response of even