direct email marketing firm of milk to over 30! q From just 13 choices on the McDonald's menu to 53! q From 12 major dental floss brands to 68! The Internet has compounded the information overload problem exponentially! With more than 37 million Websites on line today, and another 50,000 more launched each week, organizations are more than ever before faced with one alarming question: What's the most reliable tool that can break through the noise and clutter and establish mind share? The answer is with postcards. It's the only way left for the little guy to deliver full color, personalized messages to prospect's front door cost efficiently. And unlike mail, postcards cannot be DELETED with simple click of the mouse button. \ Friction Can
Undivided Attention When With direct email marketing firm
Postcards oday, the quickest and easiest way marketers can win new customers and influence
more direct email marketing firm referrals is to revert back to the traditional prospecting methods of the physical world. Postcard is tested, grassroots strategy that's been proven to do just that. There's much talk about the benefits of frictionless economy. It's true. the Digital Economy, the friction free business model has done much good automating fulfillment tasks, lowering customer acquisition costs and direct email marketing firm boosting efficiencies. But this new trend our business culture also has its downside. As yardstick for communication, it can backfire. With mail, your prospect always sees the SUBJECT LINE first. Just words. Sure, you may be able to personalize and make the message relevant, but you can't insert any pictures. You can't make it public like postcards so family members (and the mailman) can see it. The common fate of most solicitations (even from marketers to whom you've given opt permission), is the black hole doom cyberspace. With one click of the DELETE
direct email marketing firm button, the
time of whether or not to read your message? Oh, about 3 seconds. Postcard marketers know they never get second chance to make good first impression. They understand the power of full color pictures. So, they treat their prospects to very different
ink. But if there's full color postcard direct email marketing firm
that catches the recipient's eye, it gets that precious 3 seconds 5 direct email marketing firm first. If you do everything right when with postcards, your prospect will decide to take action 90 seconds, or less. Here's the rhythm of successful postcard solicitation: Phase 1: Prospect glances at postcard's billboard side (3 seconds) Phase 2: Prospect then turns over to read return address (5 seconds) Phase 3: Prospect reads headline (7 seconds) Phase 4: Prospect reads body copy (60 seconds) Phase 5: Prospect takes action if message is interesting (15 seconds) The wonderful thing about friction when with postcards is that it plays distinct attention getting role. The message is physically your prospect's hand. The