direct email marketing firm and attention grabbing graphics And it doesn't stop there. With Postcards was designed to be your complete, easy to follow roadmap to bolster sales, lower customer acquisition costs and uncover thousands of dollars unfound profits. We're going to teach you proven techniques to: Get the most out of your postcard message area using sidebars and transitions Design postcard newsletter
postcards with live stamps or indicia Design postcards with high impact billboard sides and content rich face sides Determine the most powerful sales copy for your postcard's call to action
Use Windows or Macintosh templates for quick do it
yourself postcard designs Know when to use your color printer for fast and easy to execute test mailings Use over 366,080 stock graphic combinations for low cost postcard campaigns With Postcards is your blueprint to all the material you need to lower your costs with postcards. No expensive consultants are necessary. Your customers are the very best consultants your money can buy. At the ridiculously low cost of $0.20, you can your postcards via First Class and test the validity and appeal of your: Pricing options Credibility devices Competitive advantages
Headline options Barriers/Objections Call to action methods Strategic positioning High profit segments Product offer options Less Is More With Postcard Copywriting B y now you may have come to realize that it doesn't matter if You're an on line marketer, insurance or real estate agent, lawn care professional, hair stylist or plumber the fact still remains that every business is growth business when with postcards. The single most important activity of
wealth are as simple as sending the right message, to the right audience, with right
lessons this course teaches, the three most important are how to: Target your more cost effectively Generate more qualified leads faster Get immediate attention and response Although
was designed to be your one stop shop to unearth the many hidden benefits of postcards as business building tool, it still is missing one important thing: copywriter or wordsmith. When you craft new offer for postcard, hire the best copywriter you can possibly afford. You need an Olympic
single word. Look for poet, not novel writer. Choose T.S. Elliot over Stephen King when hiring your postcard copywriter. Many still believe the old adage, The more you tell, the more you sell. As result, veteran copywriters think 8 pages are better than 4; that 16 page message will out pull an 8 pager; and, that 32 page letter will
beat 16 pager. But this is ridiculous! When you
with postcards, you need seasoned copywriter who is like poet writing Japanese Haiku poem. No wasted words. Not one. That's why postcard copy is difficult.
Any time you have limited space, what you leave out is more important than what you include. Brevity is difficult to pull off any communication medium. For instance, someone once asked Woodrow Wilson how long it took him to prepare for 10 minate speech. His reply: Two weeks. When asked, How long for an hour speech? One week, he said. When asked, How long for two hour speech? I'm ready